Client: Fais le beau, Frau Dr Katz, Maximillion
Concept, direction and production: steiv.
The 1990s, pronounced “nineteen-nineties” or abbreviated as “nineties”, was a decade that began on January 1, 1990, and ended on December 31, 1999. Culturally, the 1990s was characterized by the rise of multiculturalism and alternative media. Movements such as grunge, the rave scene and hip hop spread around the world to young people during the decade, aided by then-new technology such as cable television and the Internet.
A combination of factors, including the continued mass mobilization of capital markets through neoliberalism, the thawing of the decades-long Cold War, the beginning of the widespread proliferation of new media such as the Internet from the middle of the decade onwards, increasing skepticism towards government, and the dissolution of the Soviet Union led to a realignment and reconsolidation of economic and political power across the world and within countries. Many countries such as Canada and Sweden privatizedmuch of their economy, moving power away from governments, and more towards private corporations. The dot com bubble of 1997-2000 brought wealth to someentrepreneurs before its crash in 2000-2001.
New ethnic conflicts emerged in Africa, the Balkans and the Caucasus, the former two which led to the Rwandan genocide and Bosnian genocide, respectively. Signs of any resolution of tensions between Israel and the Arab world remained elusive despite the progress of the Oslo Accords, though the Irish Troubles came to a standstill in 1998 with the Good Friday Agreement after 30 years of violence.