Client: Ministère de la Culture Luxembourg
Direction and production: steiv.
Graphic Design: Visual Delight

The concept of MUZIC MAESTRO was created to improve the learning experience by providing an easy and fun way to learn to play guitar. MUZIC MAESTRO is a smart device that basically attaches to the guitar neck, under the strings and then uses software to light up the frets of the guitar to show you how to play the guitar. The lights will guide a student on how to play notes, chords, patterns with a beat or songs, scales with the lighting on different areas on the guitar neck lighting.

The video was done for the Business Creative Cup 2014 which is being held in Copenhagen. Check out their website.

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