Client: Aguilera Jiu Jitsu Academy
Direction, production: steiv.
Graphics: Studio Polenta

Brazilian Jiu Jitsu, although obviously similar in many respects to Judo and other traditional systems of Japanese Jiu Jitsu, differs in some fundamental ways from all other related systems. When applying BJJ techniques, leverage is paramount, as leverage is the secret to the amplification and most efficient use of force. BJJ also has the most developed methods of fighting while on one’s back, a position weaker fighters will often find themselves when attacked. The innovations of the Gracie family, most notably by grandmasters Carlos and Helio Gracie, and continuing with BJJ fighters today, through constant testing and refinement in the crucible of actual fights, has resulted in this unique style of Jiu Jitsu.

Screen Shot 2014-01-21 at 4.26.20 PM

Screen Shot 2014-01-21 at 4.25.51 PM

Screen Shot 2014-01-21 at 4.26.59 PM

Screen Shot 2014-01-21 at 4.27.18 PM

Screen Shot 2014-01-21 at 4.28.21 PM